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Matthew Witt | Strategic Brand Storyteller for the Digital World

Strategic Brand Storyteller for the Digital World

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On Creating Great Content

April 14, 2014

I have long been a fan of Jerry Seinfeld's comedy, from his hit 1990s sitcom to the intriguing web series "Comedians in Cars Getting Coffee." I reflect in MediaPost on how an insight from Seinfeld on his approach to his own work inspired me to realize the secret to creating great content.

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