Strategic Brand Storyteller for the Digital World
March 16, 2012
In 2011, at Y&R Chicago, we partnered with our client Craftsman tools and production studio Tool of North America, to create the first ever interactive realty series, "SCREW*D."
A few months later, at SXSW 2012, the project received the Interactive Champion award for business. The entire project was a tremendous thrill, and I consider myself very fortunate to have worked on it with an exceptionally talented team.