Strategic Brand Storyteller for the Digital World
August 7, 2013
The retail landscape is changing across the globe, as consumers' shopping behaviors adapt to rapidly evolving technologies. Many retail brands are looking at a variety of platforms as they try to shape the future nexus of the virtual and brick-and-mortar worlds, but some are hesitant to change. I share my perspective with Adobe's CMO.com on how all retailers must face very necessary risks by embracing retail innovation.