Adapting to Programmatic

April 15, 2015

This industry is continually being transformed by new technologies, and few offer more disruption than the trend of automated marketing. Looking at the role creative agencies have in this evolving landscape, I recently wrote this perspective for ProgrammaticAdvertising.org -- a content partner to the Ad:Tech conference -- on the rise of algorithmic marketing technologies and how agencies can (and must) adapt to this evolution.