June 2, 2014
At Trisect, we're proud to partner with the fun and vibrant brand, Mike's, which recently announced a new activation strategy in AdAge. For their summer 2014 program, we collaborated with the Mike's team and other partner agencies to hack the summer, in order to make any summertime occasion more awesome with the help of Mike's Hard Lemonade's #MikeHacks. Tactics included partnering with lifehack YouTube influencers to create custom content and a Tumblr-based hub for housing all the #MikeHacks content.
Note: The Mike's and Mike's Hard Lemonade brand, logos and assets are the property of Mark Anthony Brands.