People define strategy in different ways, but what is the true essence of an effective strategy. I wanted to share my thoughts on this by offering a (perhaps somewhat delusional) perspective on how I could beat Usain Bolt, the world's fastest man, in a race.
June 8, 2015
Drone technology is advancing rapidly -- in fact, even more rapidly than legislation and regulation can keep up with. At Trisect, we developed this short content series to discuss some of the recent occurrences as the technology develops, as well as envision what future impact drones may have on various business verticals.
June 1, 2015
I recently returned from San Francisco, were I attended and spoke at the venerable Ad:Tech conference. Reflecting on that visit, I published my thoughts on Medium about our ever-changing industry and what it will take to successfully adapt.
April 15, 2015
This industry is continually being transformed by new technologies, and few offer more disruption than the trend of automated marketing. Looking at the role creative agencies have in this evolving landscape, I recently wrote this perspective for ProgrammaticAdvertising.org -- a content partner to the Ad:Tech conference -- on the rise of algorithmic marketing technologies and how agencies can (and must) adapt to this evolution.
September 1, 2014
As digital agency for the iconic Slim Jim brand, the Trisect team recently launched a new site experience for SlimJim.com. We designed a responsive and always-evolving experience that serves up the kind of bold content guys crave.
Note: The Slim Jim brand, including its logo and other assets, is the property of ConAgra Foods.
August 15, 2014
Last night I had the honor of joining Jim Kirk, editor-in-chief of the Chicago Sun-Times, and Al Gini, professor of business ethics at Loyola University Chicago's School of Business Administration, in a discussion with host Phil Ponce on the somewhat controversial subject of native advertising. It was certainly fun to join these gentlemen and be a part of a terrific show.
July 8, 2014
The smart home movement has continued to accelerate with amazing products from companies like Nest and Apple's introduction of HomeKit. As this landscape rapidly evolves, what does the next potential frontier in smart home technology look like?
June 2, 2014
At Trisect, we're proud to partner with the fun and vibrant brand, Mike's, which recently announced a new activation strategy in AdAge. For their summer 2014 program, we collaborated with the Mike's team and other partner agencies to hack the summer, in order to make any summertime occasion more awesome with the help of Mike's Hard Lemonade's #MikeHacks. Tactics included partnering with lifehack YouTube influencers to create custom content and a Tumblr-based hub for housing all the #MikeHacks content.
Note: The Mike's and Mike's Hard Lemonade brand, logos and assets are the property of Mark Anthony Brands.
May 16, 2014
The issue of Net Neutrality is unknown to most Americans, yet the battle over preserving it is raging more strongly than ever. I wanted to offer my own thoughts on why saving Net Neutrality in its entirety is crucial to us all.
April 14, 2014
I have long been a fan of Jerry Seinfeld's comedy, from his hit 1990s sitcom to the intriguing web series "Comedians in Cars Getting Coffee." I reflect in MediaPost on how an insight from Seinfeld on his approach to his own work inspired me to realize the secret to creating great content.
August 7, 2013
The retail landscape is changing across the globe, as consumers' shopping behaviors adapt to rapidly evolving technologies. Many retail brands are looking at a variety of platforms as they try to shape the future nexus of the virtual and brick-and-mortar worlds, but some are hesitant to change. I share my perspective with Adobe's CMO.com on how all retailers must face very necessary risks by embracing retail innovation.
June 5, 2013
The details of the upcoming Xbox One promise some incredible potential for brands who want to create content and pioneering new experiences for the device and Xbox Live. I share my thoughts with Digiday.
UPDATE: Working with our client Slim Jim and collaborating directly with Microsoft, in 2014 Trisect created a branded Xbox Live experience, including a series of custom games for Xbox One, as well as 360, further exploring the potential of this platform.
March 16, 2012
In 2011, at Y&R Chicago, we partnered with our client Craftsman tools and production studio Tool of North America, to create the first ever interactive realty series, "SCREW*D."
A few months later, at SXSW 2012, the project received the Interactive Champion award for business. The entire project was a tremendous thrill, and I consider myself very fortunate to have worked on it with an exceptionally talented team.
June 1, 2011
Working with our client hotels.com and also collaborating with digital production powerhouse B-Reel, at Y&R we created an unforgettable interactive adventure called "Trip Your Face," an FWA Site-of-the-Day-winning site, starring Vanilla Ice and Dennis Rodman.